February 28, 2023 Ed MacDonald

Brand Video Production: How To Create Engaging Storytelling Videos

Imagine teaching your audience how to use a new product or service in a few minutes without feeling like you’re trying to sell them something. This is the power of brand videos, short and engaging promotional videos used to attract new customers. They’re also great for educating potential customers on how to use your products and services. In this article, we’ll explore what makes a good brand video and how you can start developing your own for your business.

Tell a new story

One of the most effective ways to use brand video is as an explainer. An explainer video is a short video that explains how a product or service works and why it’s better than the competition. It helps customers understand what makes your brand unique and why they should buy from you instead of another company.

If you’re making an explainer video for your business, here are some tips on how to tell engaging stories:

  • Tell a story that’s relevant to your audience. Your audience will be more likely to pay attention if they feel like they’re part of something bigger than themselves–so try telling them something meaningful about themselves! For example, I’m making an explainer about selling suits online (which might seem boring).
  • In that case, I could focus on how wearing suits can help people feel more confident at work or in social situations–and then show them examples from my own life where this has been true for me.
  • Use storytelling techniques such as dialogue and music/sound effects, so viewers stay engaged throughout their viewing experience. Make sure every scene has purposeful action taking place within it; otherwise, viewers won’t know what parts matter most when trying to decide whether or not to stay engaged long enough after finishing watching all available content provided by creators before deciding whether or not to return later down the line when ready.

Choose the right tone and voice

Tone is how you speak; it can be as simple as choosing between formal or informal language. For example, if your brand is known for being casual and friendly, it makes sense to use words like “we” instead of “I.”

If you need help determining what tone would work best for your business or product, read reviews from customers who have already purchased from you. Describing their experience will explain how they perceive the company’s personality.

Use video to your advantage

Video is a great way to share your story. It’s easy to understand and remember, as well as engaging customers. Video can be used in many ways, including social media, websites, ads, and more!

Get started on your brand video by developing a clear, concise story that will resonate with your audience

When you’re developing a brand video, it’s important to make sure that you have a clear, concise story that will resonate with your audience. Here are some tips:

  • Choose a topic that resonates with your audience and develop the story around it.
  • Come up with an engaging narrative in which your brand can play an active role–the best way to do this is by asking yourself, “how does my product/service add value?” or “what problem does my product/service solve?” This will help ensure that everything flows smoothly from beginning to end (and makes for better storytelling).
  • Developing characters is also key here–create some well-rounded characters who represent different types of people within your target demographic, so they’ll relate better when watching the video!

Once you know your audience’s needs and wants, you can tailor your content using these five steps

Once you know your audience’s needs and wants, you can tailor your content using these five steps:

  • Know your audience
  • Know your brand
  • Do Your Research!
  • Start with a story (and make sure it’s a good one)
  • Use video to your advantage.

Keep it simple and fun

You want your audience to enjoy the video, so don’t make them work too hard by overcomplicating things or trying too hard to make them laugh. The best way to do this is through humor–but not necessarily in a slapstick way. Humor can come from unexpected moments or facial expressions that tell a joke without words. Think about how much more memorable those moments are when they’re paired with an engaging story!

You don’t want your viewers’ eyes glazing over because there’s too much going on at once; instead, think about how each element contributes towards helping tell YOUR story better than some other option would have done instead! And remember: less really is more when it comes to adding characters, locations, and props/costumes into your storyboards (and actual production).


Knowing your audience and what they want is the key to creating a successful brand video. Once you have this information, it’s easy to tailor your content. Contact Us today to get started.