May 25, 2022 Ed MacDonald

How Animated Videos Benefit Businesses?

animated video

The great thing about animated video ads is that they provide a range of benefits to the company that uses them in their marketing. Below you will find the most important ones. 

Great value for money 

First on the list is that compared to other types of video marketing, animated video ads offer great value for money. This is because the creator has full control over the process, and this means they can easily be matched to the customer’s budget. 

For instance, if you are working with a smaller marketing budget a video using simple sequences, illustrations, or text can be created. However, if you are working with a larger budget, you can ask for something more complex and distinctive. 

Faster, and easier to create than filming an ad 

The next major benefit of using animated video ads in your business marketing is that they can be created in a much shorter timescale. This is great news for those companies that need to have effective marketing materials online as quickly as possible to retain their market share against competitors. 

Indeed, animated corporate videos require a lot less lead time because they skip over stages such as casting calls, permits, and finding a location. Instead, once the initial concept has been ironed out, work can begin immediately.  

Fit perfectly with your business’s other marketing materials

Another benefit of choosing an animated video ad is that it can easily be matched with your business’s brand and the other marketing material you are using. This helps to create a sense of cohesiveness and promotes a professional image to your customers. 

Easy to customize them to a particular buyer persona 

Last, but certainly not least, a huge advantage of using an animated video ad is that they can readily be customized for specific buyer personas. Of course, any marketing person worth their salt will know buyer personas go beyond targeting a specific demographic of people and get to the real essence of who your best customers are. 

Once you have this insight you can use it to make small tweaks to your animated video ads such as music, colour, or the voice of the voice-over artist to help it better appeal to your buyer personas. All without having to re-film your ad, or wait for any of the preparation work to be done, something that means it is much more likely to be effective and offer a great ROI. 

Describes complex information in a simple way 

While, we humans are able to read long swaths of text, and focus for extended periods, on even the most complex of subjects it takes a great deal of effort to do so. 

The problem is that when it comes to speaking to your audience as a company, expecting them to go to a lot of effort to access and understand what you are trying to tell them is bad for business. 

Instead, it’s much more effective to use a genre that allows you to explain complex things in a simple and easy-to-access way. Of course, animated videos fit these criteria perfectly and so are the best choice for engaging an audience for marketing purposes.