January 17, 2023 Ed MacDonald

How to Get More Results Out of Your Corporate Video Production

Getting people to sit through the videos you have created can be difficult. This can be challenging, especially when you combine this with your video being watched based on production quality, presentation, style, and more. The longer your video is, the more people you will lose as time goes on.

If you want to make sure that you make the most out of your experience or if you want to ensure that your video marketing is the best that it can be, then this guide will help you to find out everything you need to know.

Be Original

You must ensure that your video project’s general concept is as original as possible. Refrain from being tempted to take the easy route and copy another company’s idea. Instead, ensure that you are carrying out persona research and utilizing segmentation.

Understanding what keywords you should be targeting is also very important. Double-check to ensure your brand has not targeted the same angle before, too, if you can. Doing this can ensure you get the best results from your marketing efforts.

Plan it All Out

Ideally, it would be best if you planned some b-roll shots, so you have a bit of additional footage when the time comes for you to edit. Before filming, you must also write a script, draw a storyboard, and create a shot list.

If you are under the impression that writing a script for a video is the same as writing a blog post, you need clarification. They are vastly different from one another, so make sure that you keep this in mind if you can.

Be Selective

When casting actors for your projects, you must pick someone who can deliver dialogue naturally. It would be best if you also had someone who can memorize their lines and is relaxed when placed in front of the camera. It would be best if you planned a bit for some run-throughs, as this can help you work out anything that may need to be more appropriately conveyed.

Consider your Set

Dressing your office so that it simulates another location is a huge mistake. Your audience will be aware of this, so be mindful of this if you can. Pay close attention to every single detail of your video and shoot your projects in locations that differ from your office too. You can do this with an exciting backdrop if you want. Just make sure that you choose something manageable.

Be Cognizant

The last thing you want is to be seen as an amateur. After all, the video content you create should reflect your brand and everything you have to offer. To work around this, you must ensure that your sound quality is top-notch. Use a lapel or even a lavaliere microphone if you can.

The great thing about microphones such as this is that they are hands-free. Using a boom stand for a more prominent shot is also an option. If you are filming your footage with your phone, then there isn’t anything wrong with this, especially if you intend for it to be for a short social media post. 

That being said, you need to ensure that you still use a microphone to get better sound quality. It’ll make all the difference, and if your audio needs to be clarified, you can’t expect it to convey the point of your brand.

Setup some Lights

The last thing you want is your footage to either be under or over-exposed. Set up your lights so that they eliminate any shadows that may be unwanted. A three-point lighting setup is the best option here, as it will illuminate your video subjects from various angles.

There are a lot of videos out there that can help you set up your lighting, so take your time and ensure that you are always opting for a solution that works for you.

Use Tripods

Tripods are ideal for keeping your videos stable while ensuring they aren’t too shaky. If you hold your camera, it will be unsteady, and getting a tripod is the best way to avoid this. You can get standing tripods or tabletop tripods, so you know there is always something that should work for you.


This may sound like an obvious point, but you have to ensure that your camera is in focus as much as possible. Let’s lock in the exposure to ensure it stays this way. You have to be mindful of making sure that the shots are white-balanced. If you don’t, this can lead to significant issues in the future.

Rule of Thirds

The rule of thirds involves you splitting your shot up into thirds. It would be best if you did this both horizontally and vertically. Framing your subject so that they are off-center is also very important. The great thing about this is that it will create movement, and it will also help you to lift your shot correctly.

When it comes to editing, make sure that you tailor it to meet the needs of your target audience. Edit your video, so it is to the point and does not drag. Remember, you have minimal time to capture and then hold the attention of your audience, so make sure that the start of your video is engaging and that it is also informative. If you can ensure this is the case, you should have no problem guaranteeing everything else falls into place.

If you want to avoid handling your video production, why not hire a pro to take care of it? Contact us today by calling 613-692-5397 or send us an email at info@danrascal.com. When you do, we can then help with anything you need.