December 1, 2022 Ed MacDonald

How to Outsmart Your Peers on Video Production Services

When it comes to getting your brand name out there, there is no better way than a video. Creative, engaging, and entertaining videos always perform well online and can be the difference between you and your peers in the industry. Most consumers prefer to view and interact with video content rather than written – look at the popularity of platforms such as YouTube, TikTok, Facebook Reels, and Instagram Stories – and are much more likely to share the content with their friends and family.

Did you know?

  • Businesses that use video content have 41% more online traffic than those that don’t [source: Smallbiztrends]
  • 55% of people watch online video content every day [source: Digital Information World]
  • You can increase your conversion rates by 80% by adding a video to your homepage [source: Unbounce]

The problem with good video content is that it can take time to create. Sure, anyone can grab their cell phone and make a 30-second TikTok video, but when it comes to making something perfect for YouTube or your website, it can be a lot more complicated. 

This is where video production services come in.

While your industry peers might churn out lots of low-quality videos, you can go that extra step and outsmart them by employing professional video production services, such as those provided by Dan Rascal

Dan Racal has a carefully honed process to ensure you come away with a video that will help you stand out, using some of the best artists and technicians in the video production industry.

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But how can using video production services help you outsmart your peers?

You will save both time and money

Making a good video takes a lot of time and work, but it also takes a lot of skill.

Suppose you want to do a good job. In that case, you will need the proper tools, lighting, actors and settings, and everything else that goes into producing a professional-looking brand film intended to captivate your audience. You will be shocked by how much of your time will be taken up by ensuring that everything is accurate.

Doing everything yourself could end up eating into your budget much more quickly than you anticipate, even though you may believe this will save you money. This will be even more of a problem for you if the completed film does not turn out to be as polished or professional as you had imagined.

High-quality production

A business that focuses on video production will be able to help with a lot of different things. They will help you effectively prepare your video by, for one thing, putting up a script and concentrating on making the most of your brand, and they will even help with marketing. 

Even with a brand film that is only one or two minutes long, a significant amount of work goes into collecting the needed images and selecting the ideal locations. The filming will not be done on the fly but instead will follow a plan that has already been made. You’ll have access to experienced camera operators, directors, and any equipment you might need. In short, a video production service will help you make the best possible use of your money.

Excellent visuals and audio

There is no possible way to ruin a promotional video for a company more than by having low camera quality and an audio track that sounds like it was recorded on a runway. As we’ve already said, live video shot with your cell phone camera has a place in marketing today. 

Suppose you want your brand video to look serious and professional. In that case, however, you need excellent visual and sound quality, and you have a better chance of achieving this by working with professional video production services.

Bang on trend

Regarding a video, it is essential to stay on top of trends. 

The way a story is told has a significant impact on trends. When developing an original concept for a marketing film, it is essential to have a working knowledge of social shifts, cultural shifts, and cultural stereotypes. Ensure your message makes sense to your target audience in light of their current political, social, economic, and cultural environments.

Another benefit of keeping up with trends is being able to tell when a trend has been used too much. Keeping up with trends might motivate you to become a trendsetter by giving you ideas you can build upon and make your own.

The alchemy of the post-production process

Last but certainly not least, the post-production process is where the majority of the work is done that transforms an average video into something exciting and enjoyable.

Your video will not be complete until all its scenes and elements are combined. Including music, titles, and even some animation in the production is possible. The post-production process brings your creation to life in ways that you might not have even been able to imagine.

If you have attempted to edit a video independently, you are probably aware of how challenging this process can be. To begin, you are going to need the best software. Second, you must acquire the skills necessary to use them successfully. When a skilled editor is in charge of post-production, they can turn a boring series of scenes into a work of art. Even in that case, there is no assurance that the final product will be anything that everyone can view.