A top funnel narrative ad designed to raise awareness around a new summer savings campaign.

Make a break for it! Start planning your perfect summer vacation with CAA. We have everything you need to hit the road – from Roadside Assistance, to savings with trusted CAA travel and rewards partners. We’ll do all the planning – all you have to do is pick the place!

Client – CAA Northern Eastern Ontario
Director – Nick Lacelle
Producer & AD – Adriano Pagliarello
Assistant Producer – Craig Conoley
Art Direction & Production Design – Ryan Loates
Director of Photography – William Smith
Key Grip – Larry Munn
Production Manager – Keren Jackman
P.A – Nick Smith, Connor McCausland, Graeme Hurtubise
Makeup – Raadhaa Singh
Editor – Ryan Loates

Type: Narrative Ad