Overview

General Project Information: Goals and Objectives:

Primary Audiences

Who is the intended audience? What can you tell us about the habits or norms of the intended audience?

Tone and Image

What should the overall tone be? Is there a distinct visual style you are attempting to capture?

Features, Benefits and values

List the most important elements that should be showcased:

Deliverables

What should the final length of the piece be? Where will the video be hosted? What formats will the video need to be exported to?

Schedule

Is there a specific deadline? What is the significance of the deadline? Does the launch of the video need to coincide with the launch or release of any other events, materials or products?

Project Management

Who will provide representation on behalf of client interests? Who will approve the final deliverables? What is the approval process? Are there any other stakeholders or involved parties with a vested interest in the project?

Budget

Is there a fixed budget attached to the project? If fixed budget is unknown, please check the closest or most appropriate option.