Dan Rascal collaborates with Chrome Productions and 11 Television Canada to produce Ford’s recent experiential ad.
The last four years have been pretty wild for us. Starting as a collective of filmmakers with shared ideals, and evolving into a fully featured Creative Video Agency, has been one of the most exciting, exhausting, rewarding, terrifying experiences of our lives.
I don’t think any of us could have truly appreciated how much sweat, blood and soul gets poured into your brand. It’s easy to see successful brands and assume they simply paid for it – but in our experience, that’s almost always untrue.
The people developing and marketing themselves, their products, their services. The ones that achieve real levels of success. That rise above the rabble and connect with their consumers in a meaningful and enduring way – they always are backed by passionate people that also poured their DNA into every facet of their brand.
Over the last four years we learned so much from the brands we’ve gotten to work with, and also a lot about ourselves – the kind of work we want to do, and the kind of contribution we can make – to our communities, and to the passionate entrepreneurs that make Ottawa their home.
We’ve all grown a lot, we’ve worked on projects that were awesome – and not so awesome. And everytime, across the board, without exception – awesome is way more awesome. That’s why we’re committing to chasing, capturing, or creating “Awesome” at every possible opportunity, for every possible client.
We are so excited to share this journey with you all as we smash through the next four years and beyond!
For one delicious evening we took over an A&W to create approximately 40 seconds of content.
Given the size of the restaurant and our 10 hour production window, we felt a micro crew was the way to go. This meant intensive pre-production which included: A location scout, storyboards, a slew of test shots, light & lens experimentation and plenty of chats with our director of photography and food stylist.
The stats in the study show that long form content is still quite voluminous, bolstering 360 billion hours of watched television and earning over 400 billion in ad revenues + subscriptions.
Now that’s a nice head of hair.
We’re willing to bet there are not many Automotive Repair shop owners who also hold a masters degree in Film Production from prestigious California film schools, so we felt pretty damn lucky when one called us with a budget in hand and a mantra of “let the professionals do what they do best.”
Having seen our demo reel, Gary of Gary’s Automotive was confident that we were more than capable of treating the brand that his father had built with the proper care and value it needed to grow. A long time fixture in the Ottawa community, Gary’s was ready to divert ad dollars away from radio and into video for the very first time in its existence.
“I don’t consider advertising art,” says Mary Warlick, an art historian and executive director of The One Club, the New York trade organization that recognizes creative excellence in advertising. Art is visual imagery that is meant to elevate thinking in an aesthetic context. What advertising does is give a visual record of our cultural ambiance and history, our tastes, our trends, our wants, our needs, our buying. It is never meant to elevate us to that higher plane.”
The House of PainT event brings the four elements of hip hop together – with writers covering concrete walls while DJs and MCs fill the air with beats & rhymes and bboys, bgirls an’ their crews throw down. Concession stands sellin’ art, clothes and crafts by local artists, a community BBQ serving summer foods, a kids corner and workshops teachin’ mural painting, breakin’, DJin’ and the history of hip hop and urban life in Canada and the world.
This was our second summer in a row to be invited to shoot a commercial at the prestigious Royal Ottawa Golf Club. The club has been operating for more than a century with meticulous care and grooming to maintain the pristine sights and sounds that grace the course. Our vision was to capture the subtle yet powerful moments that keep members coming back every summer.